GAM-Journey
After a period of inactivity due to challenges like the Ebola outbreak, the Thomas Cook collapse in 2019, and the impact of the 2022 COVID-19 pandemic on the Gambian tourism sector, the business is now being actively re-established as part of the GAM-Group.
Core Business & Market Reach
Happy Safari Gambia LTD (now GAM-Journey) specializes in providing authentic, safe, and culturally immersive guided tours across The Gambia. Prior to the recent setbacks, the company successfully built a diverse portfolio, serving approximately 3,000 visitors annually during the peak season (October to April), including:
•
Nature & Special Interest Groups: Birdwatchers, sport fishermen, and organizations like Seniors Without Borders.
•
Education & Private Travel: College/high school groups and private travel delegations.
•
Government: Providing services to local authorities and government departments within The Gambia.
Re-establishment & Growth Strategy
As GAM-Journey, the company is focused on rapid market re-entry and expansion:
1.
Local Partnerships: We have already secured contracts with major hotels in The Gambia.
2.
International Expansion: A key focus is a strategic partnership with an Italian-based Dutchman who operates travel agencies in Italy and Denmark. This collaboration aims to develop The Gambia as a primary holiday destination for Italian tourists, leveraging the partner's access to 3 million active customers.
GAM-Journey is poised to capitalize on its established local expertise and new international partnerships to revitalize and grow the inbound tourism business to The Gambia.
