GAM-Trade

Former Focus: Import & Distribution

BA Trading previously focused on the import, marketing, and nationwide distribution of food and beverage items from Europe, serving a broad B2B customer base including hotels, restaurants, and mini-markets as a wholesaler.

The company achieved strong market penetration, notably securing exclusive distribution rights for premium European brands such as the German soda brand Afri Cola and the German premium beer Germania.

However, operations were paused due to significant challenges, primarily the sharp increase in freight rates and rising import duties, particularly on alcohol.

S. 3

New Strategy: Export Focus

GAM-Trade is now pivoting its strategy to focus predominantly on export activities. The primary objective is to manage the international distribution of products originating from the GAM-Group's other internal divisions: GAM-Farming and GAM-Fishing.

This shift is significantly supported by the existing assets of the former BA Trading division, which include necessary and valuable export licenses. Crucially, GAM-Trade possesses one of the rare export licenses for groundnuts (peanuts) in The Gambia, providing a competitive advantage in a key agricultural export sector.

GAM-Trade is therefore positioned to become the crucial global sales channel for the GAM-Group's locally sourced, high-quality Gambian products.